Tom Brady and Snoop Dogg Do the UNTHINKABLE To MYRON!

Tom Brady and Snoop Dogg Do the UNTHINKABLE To MYRON!

"Social media is supposed to connect people, but I think it does more to divide people," Kraft tells PEOPLE exclusively, while talking about his new Super Bowl ad Robert Kraft is worried about "divisiveness" in the United States. Kraft, 83, through his Foundation to Combat Antisemitism, released a powerful new commercial starring Tom Brady and Snoop Dogg on Monday, Feb. 3. The New England Patriots CEO tells PEOPLE he enlisted the NFL legend and rap icon for the spot — which shows Brady, 47, and Snoop, 53, hurling ridiculous and hateful messages to one another — because he "tried to think about how I could stimulate a message to people from different backgrounds" by collaborating with "who I had in my life, who I could get to speak out on this issue."

Oshay Duke Jackson