The BET Hip Hop Awards is Going Out SAD!

The BET Hip Hop Awards is Going Out SAD!

Get ready to dive into the future of Black entertainment! In this video we break down the recent announcement from BET CEO Scott Mills on what’s next for the Soul Train Awards and the BET Hip Hop Awards—two cornerstones of our culture that have just been suspended on linear TV. 🎤📺 🔹 Suspended, not gone: Mills tells Billboard that these legendary shows aren’t canceled forever—they’re being “reimagined” for today’s shifting media landscape. 🔹 Streaming & beyond: Expect BET to explore new platforms—will your favorite award franchise live on in a streaming-only format? Or pop up as a digital exclusive? 🔹 Ratings reality check: Live TV awards viewership is down over 30% since 2015, and even the flagship 2025 BET Awards saw a 50% drop in Nielsen ratings year-over-year. 🔹 Still going strong: Don’t worry—BET’s NAACP Image Awards and Stellar Awards are still on the calendar, celebrating achievement across film, TV, and gospel music. ✨ What this means for fans & artists: How will moving off linear TV affect red-carpet moments, live performances, and social buzz? Will a digital pivot reignite viewership or leave legacy awards behind? Share your thoughts in the comments! 👇 👍 If you’re passionate about the evolution of our biggest cultural events, hit Like, Subscribe, and ring the 🔔 for more insider breakdowns on music, TV, and pop-culture news!

Oshay Duke Jackson